• Honesty - When you get overcharged for an item, you make sure they know, right?  But, what if the cashier gives you too much change?  Or, what if you accidentally left something under the shopping cart that never was checked through, but now you're in the parking lot on a windy, cold day?  Do you go back?  Do your kids notice how you handle these situations?
• Commitment - If you have to make a decision about who you can afford to get gifts for, and where to draw that line, then ask yourselves where your commitments lie.  Don't just get gifts for those who will return the favor.  Give gifts to those you love.
• Frugality - I covered this on the previous post. Just remember that not every person you see all year has to get a gift.  Smile and wish them a happy holiday, but don't feel like you have to spend money.  Make cookies or a homemade card, if you feel guilty not getting them something.  Or, work on not feeling guilty!
• Hard work - If you are trying to teach your kids that hard work has more value than taking "the easy way," then consider doing more homemade gifts.  You can also volunteer to be a bell ringer, work in a soup kitchen, or shovel your neighbor's driveway.  Think about offering work coupons to others instead of "cash value gifts."  What could be more valuable for Grandma than offering to mow her lawn all next summer?  How about dog walking once a week for the neighbor with the yappy mutt? Babysitting is a much-valued service for young families.
• Faith - Examine what you have bought already.  Does it reinforce your family's faith or go contrary to it?   Have you gotten gifts for your godchildren? Try to include at least one faith-building activity or gift for your family.  Some ideas:  devotion books, family activity books, Christian jewelry or clothing, personalized Bibles, movies and music, and magazines.
• Generosity - Give, give, give.  Show your love by not being too selfish.  As mentioned above, give of yourself, not just your pocketbook. Open your heart, not your purse. 
• Priorities - Your priorities will show when you examine three things. First, check your receipts.  What did you spend most of your money on? Include your offerings and other donations. This is often a good way to see if you spend money on what you say you value.  Next, check your schedule. How did you spend your time?  This is an even better measure than your money. Last, ask your children.  Ask them what they think is most important in life.  Then, ask them what they think you value most.  It can be enlightening!
• Environment - Many families try to be good stewards of God's green earth. If this is a value you hold dearly, then keep it in mind when you purchase cheap toys that will break and be thrown away by next Christmas. How about all that packaging material? Have you considered recycling gift wrap or using a recyclable wrapping source like the newspaper? Here are some sites that will give you many more ideas than I ever could: Yahoo Green Holiday Gift Guide,  Eco Child's Play Guide, and the Sierra Club's Holiday Guide.

Are there other family values that you want to promote in your family?  How will your holiday gift-giving reflect those values?